THE KID STAYS IN THE PICTURE meets THE ATOMIC CAFE in this archive-based feature documentary that views the dramatic climax of the Cold War through the lens of a commercial television network, as it narrowly succeeds in producing America’s most watched, most controversial made-for-TV-movie, THE DAY AFTER (1983).
This film addresses a universal challenge - grasping how vast global issues such as climate change, the refugee crisis and in this case nuclear proliferation affect us personally. We have much to learn from how this television network took a subject so terrifying, so unpalatable and turned it into prime-time family viewing. With irreverent humor and sobering apocalyptic vision, this film reveals how a commercial broadcaster seized a moment of unprecedented television viewership, made an emotional connection with an audience of over 100 million and forced an urgent conversation with the US President on his policy towards nuclear proliferation.
Strong plot points are illustrated through immersive archive and contemporary interviews with the larger than life subjects who were there – a TV-executive with unprecedented vision aspiring to produce a politically controversial movie, a headstrong Hollywood director aiming to unseat a president, a family- friendly commercial network struggling to think out of its conservative box, an actor-turned-president who is both moved and threatened by this TV-movie, and a White House debating the merits and messaging of a public response.
In association with ICAN Australia